David Martín de la Monja
David Martín de la Monja is Chief Technology & Data Officer of PortAventura World, the largest theme-park and hospitality resort in southern Europe: three parks, ten hotels, retail, F&B and ticketing operations, with roughly five million visitors a year. He leads technology, data and AI across the resort.
He brings more than twenty years leading digital, cloud and AI deployments for consumer-facing brands with mass audiences. Previously he was CTO of AWWG (Pepe Jeans, Hackett, Faconnable), running cloud-native retail systems that handle millions of daily events across more than fifty countries, and held service-delivery leadership roles at Indra and T-Systems Iberia.
His teaching areas, drawn from work currently and recently held:
- Applying AI and generative AI in real operations: guest-facing assistants, virtual queue management, demand forecasting, computer vision in parks.
- Hospitality and leisure technology: ticketing and access control, property-management integration, mobile guest apps, ticketing fraud.
- Cloud and data platforms at scale: AWS, event-driven architectures at millions of records per day, loyalty and CRM across retail and hospitality.
- Cybersecurity and resilience in always-on consumer operations; ISO 27001 environments and post-incident transformation.
- Building and retaining engineering teams outside capital-city markets.
At MIAAI he teaches the operations track and chairs part of the capstone review board during the Valletta residency.
Profile facts as held of the 2025–26 academic cycle. External references: martindavid.es · Wikidata Q141746924.